Must My Aspiring Influencer Friend Stop Exploiting People for Material?
The Prosecution: Beth
Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.
My best friend of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.
Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.
She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.
She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.
I appreciate that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.
Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I am not a prop for her online persona.
The Other Side: The Content Creator's View
I hope Beth to see that the content we produce together can get us a foot in the door.
I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.
I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY content creation.
Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.
I would take her to these events even if she didn’t help me, but I want her to see the benefits the work we make together can get us: a foot in the door. I know not everyone likes being on camera, but often spontaneity is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.
I don’t expect anyone to be my private filmmaker, but friends help each other in small ways. I thought recording a short video here or there would be enjoyable for her. Innovation thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.
I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.
This isn’t about power, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.
Outside Perspectives: Public Sentiment
Is it right for her to stop recording herself and her friend when they are out together?
Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25
If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect her friend's privacy.
Another reader, 26
She may enjoy producing videos and showing off her life online, but it isn't for everyone. It’s nice she has helped her friend professionally, but she must to listen to what Beth wants.
Emma, 27
It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53
She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71
Your Turn to Be the Judge
In an online poll: is Marielle over-exposing their friendship?